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moriahgrace

ABC

  • Client: ABC
  • Tag: Motion, Professional
  • Medium: After Effects

As a Motion Graphics Designer under the direction of Bill Skrief at Dead Lizard Productions, I created promotional work for ABC and their affiliated networks—Disney, Freeform, and ESPN.

Meet & Greet

My objective was to create a meet and greet glamour shot that showcased each network's logo. I drew from Disney's whimsical pixie dust aesthetic, while maintaining the modern branding of ESPN and Freeform.

 

Backdrop Design

When creating these designs, my aim was to maintain the diversity of networks (i.e. Disney, ESPN, FreeForm) while also showing their cohesion under the ABC umbrella. To this end, I used a flat, color blocked style and laser outlines.