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moriahgrace

Disney ABC 2019 Upfront Pitch: Magnify

Concept

In this execution, the talent is highlighted by their network's brand color in a simplistic fashion, adding visual interest, while a magnified effect brings their character’s expression into focus. The stylistic choice of “cuts” are intended to make the image more arresting, without effecting readability or audience recognition of the face. This treatment solves the challenge of creating an overarching design that works with the entire Disney Media family, presenting a wide range of networks in a modern and clean manner.

Presentation Slides

Banner

Bus Shelter

Metro Poster