While working at Invaluable under Jodie Winsor, Creative Director, I designed and conceptualized product sales, marketing materials, catalogs, mailers, web pages, digital advertisements and motion graphics for web, email, and social media campaigns. In addition, I assisted with maintaining and fulling needs for the corporate identity and branding materials.
The Global Auction House Summit brings together leading auction industry representatives to discuss strategies for innovation in the art world. Attendees learn from global experts and influencers throughout two days of talks, panel discussions, and interactive sessions. My task was to create a promotional video to attract a wider audience for next year's summit in London. I started with stills and brought motion to them through parallax features and dynamic transitions. My aim was to reflect the spirit of the gathering, where strangers came together and shared knowledge, while staying true to the integrity of Invaluable's brand.
For the Fall 2018 launch of Invaluable's app, I created gifs to demonstrate the ease of using it to discover pieces from all over the world and bid live on your favorite finds from any location at any time. In addition, my team and I worked on promotional snippets to be the face of the app on Google Play and the App Store.