This advertisement campaign for the New England Aquarium invites Bostonians to enjoy, experience, and learn more about the ocean life surrounding them. The posters are designed to spark curiosity and contemplation of sea creatures, while promoting the aquarium as a place to get a closer look.
Advertisements are designed to be posted throughout Boston on bus shelters and on the sides of local transportation. Through implementing augmented reality within the aquarium's existing application, pedestrians can focus their camera on the posters. When using this A.R. function, a new underwater friend swims out of the advertisement to join viewers in three dimensional space!