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moriahgrace

TOMS

  • Medium: After Effects, Illustrator
  • Tag: Branding, Motion
  • Category: Speculative Work

Concept

I designed for the TOMS  "One for One" campaign by showing what is provided to those in need around the world with every purchase. With every purchase of TOMS eyewear, a person in need is provided with prescription glasses and/or sight saving surgery. Likewise, with every purchase of TOMS coffee, a person in need is provided with a week's worth of clean water.

Song: Daft Punk, "Around The World"

Social Campaign

The social campaign is designed to be used on multimedia platforms such as Instagram, Twitter, or Tumblr. The GIFs visually illustrate what is donated with each purchased product  in a clear and catchy way.