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moriahgrace

WorkOUT

  • Medium: After Effects, Sketch, Unity3D
  • Tag: AR

What is WorkOUT?

Team UI/UX Design: Kaitlin Mook Branding: Ksenia Slavina

WorkOUT is a fitness platform that allows users to exercise anytime, anywhere. Watch the video below to learn how WorkOUT uses augmented reality to provide each user with their own personal trainer, motivator, and guide.

Demographic

WorkOUT began by honing in on an underserved audience and assessing how to best address their needs through technology. We chose to focus on people who want to be active but cannot afford a gym membership. This demographic ranges from ages 25-34 and is mostly comprised of college graduates working full time with an average salary of $43k per year.

Core Problems

Through surveys, we identified core problems this group encounters when trying to exercise outside of a gym, such as chaotic work schedules and lack of fitness knowledge. We also learned that 80% of people surveyed actually prefer to exercise outside!

Developmental Questions

In our culture, active lifestyles are more popular than ever but do healthy habits always have to be expensive? Can fitness be fun and affordable for everyone? These questions lead us to develop WorkOUT.

Campaign

Sweat It To Get It is an incentives based marketing campaign, encouraging users to work out more while earning free fitness gear. Promotions are posted on the leaderboard, outlining a workout challenge (e.g miles ran) and a reward (e.g a t-shirt). Users are encouraged to login to the application, with the aim that they will share their progress and post photos sporting promotional gear.  This kind of rewards-based strategy leverages consumer incentives to expand the brand audience and boost use of the application.

Branding

We selected a  refreshing and invigorating color palette to emphasize the themes of energy and exercise. The logo is inspired by the natural, flexible form of the human body. By rounding serifs at their edges, we created a wordmark that reflects the motion of the logo.