Xandr is a global advertising agency specializing in data and technology, with one of the world’s largest collections of digital, film and TV properties. This video features international figures within the ad tech industry, with the agency's leaders explaining how they tackle global challenges. This project includes in-house production and animation.
I start with sketching out compositions that will help me establish a mood. From here, I play with color palettes and bring compositions to life with sourced photography, editing to my purposes and combining the assets with vector design.
Provided with a script, I begin with breaking the narrative apart into snippets that I'm able to envision. Next I sketch out compositions that visually represent the dialogue I've selected to bring to life. After this, I make a mess in Illustrator. Finally I put my mess in order of the script and begin editing with my team. This editing process focuses on the quality of design, the logic behind the composition in relation to the dialogue, and the over all flow of visuals.