Xandr is an advertising agency specializing in data and technology with one of the world’s largest collections of digital, film and TV properties. This video series explores the effects of advertising on consumers, concentrating especially on their thoughts about tailored content.
Using a script and data I begin sketching compositions that relay the information. Afterwards I begin my graphic sketches, from vector compositions to creating 3d assets. I allow myself free rein to make a mess with these assets in Illustrator. My goal is to find inspiration and develop options.
I begin breaking the narrative into bite sized pieces. I put my graphic sketches in order of the script and footage. Then I start the editing process with my team. We look at the quality of design, the logic behind the composition, and the over all flow.